Sometimes living in your start up small business can feel overwhelming at times. Especially when you go almost an entire week with absolutely NO sales. You begin to question everything. Why are people visiting my store front but no one is buying anything. It's like having people visit your store, just to look around and leave. So you begin to ask yourself, what prompted their initial interest in looking at my store anyway. Was it one particular product or just passing by looking at similar things that came up when searching.
So you second guess maybe your prices are too high and should you run a sale or offer a discount? But then you also trust yourself that you are not trying to price gouge customers either, but you still have to at least get paid for your time right? I mean it is hard not to get discouraged when some people are staying so busy, and you're sitting there listening to crickets. But then I think back on all the great business advice I've gotten that poses the questions, who are you selling to? What kinds of customers do you want? Are you merely trading product for product while making no profit? Does God even want me doing this with my time?
So like I told you before, I go to prayer. Although not as immediately as I should, but I do get there. Its hard when you begin to feel pressured as well, when your husband who supports the idea and the initial financial backing, but sees inventory piling up and nothing going out and you still say you need more things. What is a small business woman entrepreneur to do?
I guess the hard questions I have posed need to be answered. There are always those customers who will want something for free or at least as cheap as they can get it, and don't care if you make a dime or not. The ones that LOVE your quality but don't want to pay to get that quality in their products they buy. So I've started to rethink some of my items so I have both for those types of customers. Those customers who say, make me a wreath and money is no object, those who remain your loyal customers who despite maybe saying a few bucks will stay with you because they like you are and what you sell and your own shop integrity as well. There will still be those who will never be happy and I guess those are the customers I don't want.
I want the customers who understand a quality product doesn't come cheap and also understand I do have to make money otherwise why be in business. So for now, I am remembering all my life experiences that remind me to stand behind my business principles, give the very best customer service I know how and leave the rest to God. If He wants my business to succeed or fail, it is out of my hands either way. So for now I am trusting in Him, and if my inventory is getting a little full, I'll simply pray that he will lead just the right customer to me and let everything else fall into place. When I get out of my own way and let God do His thing, it is a true blessing to behold. And yes, my dry spell did end with selling 5 wreaths in just a couple of days. But more than that, it is a reminder that if I do things God's way and not Kat's, it will always work out in my best interests.
These are just a few of my latest creations to share with you and just to let you know, custom orders aren't any more expensive than others unless you really want the time and effort to create something amazing. If you would like to visit my Etsy store to see my creations, please click on
Kat's Creations or you can comment below or email me at Katscreations777@gmail.com
1 comment:
Your wreaths are lovely, I just ordered one I have had my eye on!
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